Photo Printing

Aspect Ratio Information

If you order through our free desktop software (available for download from the website) you can choose between Classic Size and Variable Length for your prints. Traditional analogue film has an aspect ratio of 2:3 which produces 6 x 4" images. Your digital camera saves your images with an aspect ratio of 3:4 which is similar to a television picture. This means the image is saved at a size that may not fit exactly into standard print formats e.g. 6x4 and 7x5". If you choose Variable Length your digital images will be printed in the aspect ratio you photographed them at. This ensures that you receive your full images without them being cropped or given a white border to fit an exact print format. This means that if you order 4" variable prints your photographs may vary slightly in size as we print and cut each image to fit the aspect ratio of your image perfectly. If you wish to have and exact print size then please use the desktop software and select "Classic Size" from the top menu bar within the print ordering screen. If you have further questions on this topic, please contact us by email.